Only what matters, now.

Ima is built on a simple idea:

Attention is finite. Time is a choice.

Ima (いま) comes from Japanese, and means “now.”

When you create a task, you also choose how long it's worth caring about.
That time can be hours or days — up to a maximum of seven days.
When that time ends, the task disappears.

No backlog. No carryover. No guilt.

Every task has a time window you set, and incomplete tasks fade away at the end of that window.

The maximum time is intentionally capped.

If something matters longer, Ima assumes it belongs somewhere else — or it needs to be re-chosen, consciously.

Ima does not keep things alive by default.

Ima intentionally does not support editing or deleting tasks.

Once a task is created and time is set, the only choices are:

• – do it and mark the task as complete,
• – or let it go.

Editing and deleting often become ways to:

• – renegotiate intention
• – postpone clarity
• – keep tasks around without deciding.

Ima treats setting a task and its time as a moment of honesty.

If that honesty no longer holds, the task is allowed to fade.

Repeating tasks often outlive their importance simply because they repeat.

Ima avoids creating obligations that persist without being re-considered.

Recurring tasks will only be added if they can exist without:

• – stacking missed instances
• – creating invisible pressure
• – extending attention by default

When they arrive, they will still obey the same rule:
each instance must earn its time.

Ima also avoids deep insights or analytics.

Beyond simple counters, the app does not interpret behaviour or suggest patterns.

Insight systems often turn attention into performance.

Counters are kept because they are emotionally ambient and non-prescriptive.
And the goal is clarity, not optimisation.

Ima is not:

• – a task manager for everything
• – a system for long-term planning
• – a place to store intentions indefinitely

Ima is a small space for what matters within the time you choose.